Early in January of 2003, the Campaign for Duke reached $2 billion,
becoming just the fifth American university to record that total in a
single campaign.
While its goal was reached in the current year, the campaign's evolution
roughly corresponds with President Keohane’s tenure. Planning began in
earnest in 1994; the effort itself started quietly in 1996, was announced
publicly late in 1998, raised its goal from $1.5 billion to $2 billion
late in 2000, and reached its initial goal in the middle of 2001. It will
conclude at the end of 2003.
When she joined campaign co-chairs Pete and Ginny Nicholas in announcing
that the $2 billion mark had been met, President Keohane paid tribute to
the "loyal efforts and generosity of tens of thousands of donors and
volunteers," while noting that there were months to go and important
priorities yet to fund.
Duke, she said, was "committed to creating an environment that nurtures
superb learning, teaching, patient care, service to society and discoveries
in many areas of our life and our world. This is why we undertook this
ambitious campaign, and why we continue to seek funds to support the key
priorities in our strategic plan for every school and for the university."
The campaign reached $2.1 billion by the end of the 2003 fiscal year.
Funds received over the $2 billion goal went largely toward meeting the
university's most pressing continuing needs: financial aid for students,
faculty support, facilities and unrestricted use, all of which had
accounted for about half of the first $2 billion.
The Campaign for Duke total is a combination of cash and commitments.
Dollars received between July 1, 2002 and June 30, 2003 totaled $296.8
million, the second highest annual philanthropic giving in university
history.
"We are grateful to Duke donors, who continue to make our university
a high philanthropic priority," the president said, adding that the future
"is made more promising literally daily by the ongoing generosity of so
many who care so deeply about Duke."